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Ouidad Debuts Wave Create Collection

Sea Spray and Texture Taffy new for tresses.

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By: TOM BRANNA

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Ouidad, renowned for innovative products that create textures for all hair types, continues its mission of treating curls with the launch of the new Wave Create Collection. New products Sea Spray and Texture Taffy (both $22) will turn any hair texture – particularly straight, lifeless hair – into coveted “day at the beach” waves, contends the company.   Formulated with Ouidad’s exclusive wave-making complex of natural seawater and mineral-rich sea salt crystals, new Wave Create Sea Spray creates...

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